Angeline @ marcus evans scam

If you’re looking at a blog and trying to measure reader satisfaction with a split test, I would look at the following metrics:

-Time spent on site
-Pageviews per visit
-Bounce rate

Those 3 metrics should give you a good idea of what to look at, though I don’t think any split testing softare on it’s own measures these as most test platforms are designed around specific goals being reached.

It would be possible to measure this with SiteCatalyst, as they have a way of flagging pages that are part of a split test and differentiating the stats for it based on the specific test, but you still need a testing platform to handle the actual test.

Aside from that, I’m not entirely sure what would be a good way to measure it off the top of my head

-Chris

It must be, however, noted that for few tests, no direct metric is available. For example, if you are a popular blog and want to measure if by removing ads you are actually improving reader satisfaction, how would you measure it? Would you measure average time spent on page or higher visitor participation (in terms of comments)? Or would you actually take a survey and use it as a metric for split tests?

-Paras

I enjoyed your post too.

Doug Hudiburgs last blog post..“Off Course, On Target” Conceptual Lessons from the Apollo Moon Missions