About Me
My name is Christian Little and I am an over-glorified webmaster based out of Vancouver, Canada. This page contains various pieces of information about me and my background, as well as some details on this history of this website as it’s had a rough ride over the years.
Some Things About Me
I’m a geek and proud of it. I love Star Trek and science fiction shows. I’m also a huge movie buff (we have about 400 DVD’s at home right now).
I’ll post more details about me another time.
My Professional Background
Over the years, I’ve held several professional titles including:
- Webmaster / Web Developer
- Internet Marketing Specialist
- SEO Specialist / SEM Marketer
- Web Analytics Specialist
- Marketing Manager
After several years of being assigned a different title with every job I’ve held, I gave up. Suffice to say, I’ve declared myself a professional Web Monkey (yes, I insist on that appearing on all business cards and titles, and it’s my title in all work-related emails).
In a nutshell, companies hire me to promote their website(s). Whether this is through advertising campaigns, affiliate marketing, search engine optimization, or any number of other techniques is up to them. I don’t specialize in any particular field (though I’m extremely knowledgeable in SEO, Web Analytis, and Web Development so most of my jobs tend to focus on at least one of those areas).
This is the third incarnation of my website (and with my luck it won’t be the last!).
I originally created this site several years ago, and it was more of a scratchpad of miscellaneous ideas and thoughts with no particular focus. But due to real life issues I stopped posting and the site died a slow and painful death.
In the fall of 2007 I recreated this site as a blog and started posting several tutorials on various aspects of internet marketing. It quickly grew to several thousand readers (which is strange since I didn’t really promote it that much). But again, real life kicked me in the nuts and I had to stop posting for several months.
So here we are in the middle of 2008, it’s frickin hot as hell outside, and my daughter is busy sleeping away on the couch while I write this page. This blog is back, with a new flavor.
Forget Broad-Spectrum Blogging
Initially this blog was a very broad spectrum of internet marketing topics, ranging from affiliate marketing (which I love), to search engine optimization (my passion), to pay-per-click (my bane of existence), and other topics such as A/B Split Testing and Multi-Variant Analysis (my fun time), and several other areas of interest.
I think that’s part of why this blog got very popular, it covered a little bit of everything that people were looking for. But broad-spectrum blogging like that doesn’t let you really dive into the meat of any subject, nor does it let you focus on what you want to cover. So when I brought this back online today (Aug 4, 2008), I’ve decided that it will focus on the things I love and have a strong passions for:
- Search Engine Optimization
- Web Development
- Web Analytics
While I do post on other subjects, I consider myself more of a technical marketer than a creative marketer, so it will be very rare for me to post something on design (i.e. banner design, web design, etc). One of my biggest strengths (and one of the reasons people hire me), is that I have a very strong technical skill set, but I have the marketing knowledge and background to compliment it – I can sit with marketers and programmers and mediate conversations between them (as techs and non-techs don’t tend to get along very well in the first place). It’s a skill I’ve always had, and it’s served me extremely well over the years.
The other part that made my blog more useful I think was that I wasn’t pimping myself out. Most webmasters / marketers that run a blog are doing it to make money. I’m not. In one of my earlier incarnations of this site that was a driving factor, but now I’m just posting about what I’m passionate about. I’m not flooding this site with advertisements (hell, the only graphic ad you see right now is Entrecard which I’m thinking of dropping). There’s a few text links I sold, but for the most part I don’t try to make money with this site.
